Sara Lee Household and Body Care USA
Overview
Sara Lee Household and Body Care USA is a leading manufacturer of household and personal care products. The company’s brands include Arm & Hammer, BAKING SODA, Brylcreem, Kiwi, and Softsoap. Sara Lee Household and Body Care USA is a subsidiary of Sara Lee Corporation, a global consumer packaged goods company.
History
Sara Lee Household and Body Care USA was founded in 1939 as the Williams Company. The company’s first product was Arm & Hammer Baking Soda, which was introduced in 1846. In 1956, the Williams Company acquired the Kiwi brand of shoe polish. In 1985, the company acquired the BAKING SODA brand of laundry detergent. In 1991, the company acquired the Brylcreem brand of hair care products. In 1992, the company acquired the Softsoap brand of liquid soap.
In 2000, the Williams Company was acquired by the Sara Lee Corporation. In 2005, the company’s name was changed to Sara Lee Household and Body Care USA.
Products
Sara Lee Household and Body Care USA manufactures a wide range of household and personal care products, including:
* Air fresheners
* Antiperspirants
* Deodorants
* Dishwashing liquids
* Fabric softeners
* Laundry detergents
* Liquid soaps
* Shoe polishes
* Toothpaste
Brands
Sara Lee Household and Body Care USA’s brands include:
* Arm & Hammer
* BAKING SODA
* Brylcreem
* Kiwi
* Softsoap
Manufacturing
Sara Lee Household and Body Care USA manufactures its products in a number of countries around the world, including the United States, Canada, Mexico, Brazil, Argentina, and China. The company’s manufacturing facilities are ISO 9001 certified.
Distribution
Sara Lee Household and Body Care USA’s products are distributed through a variety of channels, including mass merchandisers, grocery stores, drug stores, and online retailers.
Marketing
Sara Lee Household and Body Care USA uses a variety of marketing strategies to promote its products, including advertising, public relations, and social media. The company’s advertising campaigns have featured celebrities such as Oprah Winfrey, Ellen DeGeneres, and Martha Stewart.
Customer service
Sara Lee Household and Body Care USA provides customer service through a variety of channels, including phone, email, and live chat. The company’s customer service team is available 24 hours a day, 7 days a week.
Awards and recognition
Sara Lee Household and Body Care USA has received a number of awards for its products and its customer service. The company’s awards include:
* The J.D. Power and Associates Customer Service Excellence Award
* The American Marketing Association Effie Award
* The National Parenting Publications Awards Gold Seal of Approval
Conclusion
Sara Lee Household and Body Care USA is a leading manufacturer of household and personal care products. The company’s brands include Arm & Hammer, BAKING SODA, Brylcreem, Kiwi, and Softsoap. Sara Lee Household and Body Care USA is a subsidiary of Sara Lee Corporation, a global consumer packaged goods company.
